Parkways Authority to seek corporate sponsorship for West Virginia Turnpike
CHARLESTON, WV (WCHS/WVAH) —
Corporate sponsorships could be gaining some mileage in a new area – the West Virginia Turnpike.
The West Virginia Parkways Authority on Tuesday announced plans to launch a corporate sponsor program for the Turnpike, an 88-mile toll road that stretches from the capital city of Charleston to the Route 460 Interchange at Milepost 9 near Princeton.
General Manager Greg Barr said in a news release that the program started by taking inventory of the Turnpike’s marketable assets, including the Courtesy Patrol, selective signage options, the Turnpike website, rest areas and travel plazas with free Wi-Fi service and “other motorist engagement opportunities.”
“Transportation-related corporate sponsorships have proven to be a creative way to generate revenue to offset operating costs and for road improvements and maintenance, while at the same time enhancing service to the traveling motorist,” Barr said in the release.
Barr said the goal is to publish a request for proposals by the end of the year inviting national brands to submit proposals for sponsoring the Turnpike’s marketable assets.
The Turnpike is a primary interstate highway serving I-77 traffic north/south and I-64 east/west.