In July of 2001, Tim Morgan and his wife were tired of main stream city life. They began negotiating the purchase of an existing retail country store in rural Roane County, WV. Terrified of trying to compete with the chain stores on everyday items, they decided to go against the grain of traditional retailing. Building on the existing customer base, the couple started offering services and products not found in today's Walmarts of the world. Fifteen miles from the nearest city in any direction they decided to go out on a limb and literally become an old time modern day general store. Offering everything from fresh ground beef to a turn key installation of a Breckwell pellet stove, Tim and his family have brought the fading "Mom and Pop" store of the past back as a vital part of small town U.S.A.

Person Interviewed: Tim Morgan
Title: Owner / Operator
Location: Roane County, West Virginia
Address: 7177 Charleston Road, Walton, WV 25286
Phone: 304 577-6700
Website: www.waltonthriftway.com

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