Bill Looney has worked for more than 30 years with tried-and-true designs that mimic the look and behavior of the fish on which your favorite game fish prey.

The original Amma Bama lure is hand crafted in Amma, West Virginia of native linn (basswood), using through-wire construction with stainless steel wire. The hooks supplied with these lures are Mustads, made in Auburn, New York. The hardy and attractive finish is applied using templates patterned after real fish. The results, judging by the fish caught on them, are obviously convincing.

You can see the difference, too, whether you actually fish with Amma Bama lures or display them in a trophy case (relying on information his customers provide, Bill figures a third of his lures never hit the water). Customer satisfaction has been so great over the years that these lures have sold on E-bay for five times their original price!

Person Interviewed: Bill Looney
Title: Owner
Location: Roane County, West Virginia
Address: 346 Pinegrove Road, Amma, WV 25005
Phone: 304-565-7505
Website: ammabama.com
EMail: ammabamalures@hotmail.com

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